Sasha Fierce!!!

I must say, Beyonce sometimes rubs me the wrong way but Sasha Fierce really does go hard and has the fashion game on lock in her Diva video directed by Melina Matsoukas. In the video, Sasha Fierce boogies down, in an empty warehouse, in a similar way she did in the Put a Ring on It Vid but this time the Fashion is uber Divalicious!!!

Original directors cut definition:
Diva (noun) "a female version of a hustla, a woman who is gettin' money and a lady who does NOT allow any other passengers on her plane."

Commercial Video definition:
Diva (noun) "a successful and glamorous female performer or personality especially a female singer who has achieved popularity."

When Beyonce was asked if "Diva" is a woman's equivalent to "A Milli". Knowles replied "It is, in a way. I mean it wasn't consciously." Wikipedia

PLuSH Pieces to look out for in the video:

Gold Mannequins...Sic!
Metal Glove...Sic!
The $$$ fan lol...Sic! {and I want 1}
Haute Couture Garments...designed by Gareth Pugh {Google Him}
Dangle Shades...their growing on me {although I know her eye musta got juk at least once}

Beyonce clearly has a love for sculptural-fashion design. By wearing cyber-punk Pugh pieces at the MTV Europe Music Awards; but, the designer love affair doesn't end there, it continues in her Diva music video with a display of numerous Gareth Pugh creations that most fashionistas would fight to get their hands on!
Beyonce is reportedly collaborating with one of the most acclaimed names in fashion, Thierry Mugler, for her upcoming tour. The collaboration will mark Thierry Mugler’s official return to fashion after a long hiatus.

Enjoy the video:


Here are some of Gareth Pugh's Elizabethan & Shakespearean Couture Pieces:

{Including the plush platform pumps that Ms B, herself, wore in the video}

Been the #1 Diva in the game for a minute! {PE}

The Thierry Mugler Effect

Mugler's work always had style that was very much of its time: Shoulders were wide and padded; waists were wasp-like. Prints were banished; Mugler's clothes came in solid, dominating colours. Collars had exaggerated points or flamelike cutouts. The insect kingdom was a constant influence. In his most extreme runway garments, PVC was often used, as were space and robot themes. –Source: wikipedia.

A re-cap of the Thierry Mugler influence:


*just a thought* his looks seem to have quite an influence on Lady Gaga's street couture style which MANY ladies are keen on nowadays.

This designer is doing a lot to help B’s alter ego “Sasha Fierce” really come into existence. He has designed 58 of her costumes for her world tour that kicks off next month, becoming the official creative advisor, as well as assist with choreography. Beyonce fell in LOVE with Mugler after seeing his designers at the Costume Institute’s Superheroes exhibt last year May. (Next time I visit NYC, this is a MUST visit)

Check up on her below in the motorcyle inspired bustier and “the silver glove” (which also appeared in George Michael’s ‘Too Funky’ music video which was directed by Mugler).

George Michael – Too Funky

2009 Golden Globe Awards - Jo's Top Six

Heidi Klum was a definite show stopper in her John Galliano number.

Drew Barrymore styled like a Barbie princess in Dior Haute Couture. Quite a contrast from the darker, sensual looks that we are used to seeing on the red carpet.

Glen Close looking regal in her pant suit... someone please advise the designer...this will be me in my days!

The rumour must be true, I doubt Marc Anthony would have let J.Lo out with this Marchesa gown. A bit of deja vu I must admit, but BOD nonetheless!

Cameron Diaz must have heard I am not the biggest fan of pink attire and was set to prove me wrong a thousand times! You certainly cannot lose with Chanel Haute Couture...and the Chanel rocks to go with!

Beyonce Knowles must have been at home tending to the hubby while Sasha Fierce stepped out in this gorgeous form fitting Elie Saab gown. D-D-D-D-DIVA!



There were definitely more beautiful dresses at the Golden Globes. Which are your top five? Proud moment: the young, handsome, and talented Heath Ledger (R.I.P.) winning the award and receiving a standing ovation for Best Supporting Actor. Question: what would the award shows really be without the red carpet? ... I'll let you sit on that one.

Most Sincerely, Jo<3